Once you get your business off the ground, it's time to think about how you want to represent it to the world. It's easy to say the company should reflect the owner's and the employees' values, but it should also have its own identity.
This is easier said than done, and it is why you should create a mission statement to represent your company's ideas, values, and goals.
A Mission Statement outlines the core purpose of your company. It should contain all details regarding the types of products and services offered and how they can be of value to customers.
The Mission Statement's primary goal is to powerfully declare the company culture and strategies you will be implementing.
Declaration of Intent
Manifesto
Declaration of Principles
The main reason why every organization should have this statements is to provide more substance to their goals. Clients and customers want to know what your company stands for and its main objectives in deciding if they should give their money to you.
Create your own documents by answering our easy-to-understand questionnaires to get exactly what you need out of your Mission Statement.
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Your Mission Statement is integral to the success of your business. It is essential to make sure they are written clearly and concisely.
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The Mission Statement is not your standard corporate document. You have to come up with them yourself. This questionnaire is designed to guide you through that process.
Statement: Usually a short sentence explaining a specific function of the company in regards to their goals
Proposition: Another type of statement about what makes your business attractive to consumers
Articles of Incorporation: A set of documents required to establish a corporation and filed with the state government
Resolution: A formal decision or action passed in a board meeting or shareholders' meeting
Officer: A person overseeing the daily activities of the business
The Mission Statement doesn't need the typical signing protocol of other corporate documents. It also doesn't require notarization because there is no signature to authenticate or be challenged in court.
The mission statement of your company should be available on the company's website, and anywhere else you find fitting to display them. You can print the statements as well and keep them on record.
The most relevant difference between a Mission Statement and a Vision Statement has to do with the time frame. Whereas the Mission Statement deals with all the ideas that benefit your company, customers, and shareholders in the now, the Vision Statement looks to the future. Any ambitious company will want a clear goal and vision to strive for.
The core values revolve around the general direction of the company and are most commonly things that never change. These values can include things like solidarity, environmental responsibility, honesty, innovation, and others.
There are no clear rules on how long both the Mission and Vision Statements should be. The average length is 30-35 words among the most well-known statement. But there have been instances where a company has a mission statement of close to 100 words. In the end, the most important is to get your point across and not focus on the length too much.
Successful companies have several things in common, and one of them is having a great and often unique Value Proposition. The key to writing a great proposition is to connect your product with a problem that it can solve for the target consumers. That’s on top of properly identifying the benefits of your product.
There are many reasons for having a Mission and Vision Statements and the two major reasons have to do with hiring and client selection. Your Mission and Vision Statements can play a significant role in informing and attracting future employees and clients.
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